Created as a collaborative class project, The Arpeggio is a conceptual brand identity for a fictional music festival company. As team leader, I coordinated the design process by assigning roles based on each member’s strengths and interests, ensuring a cohesive creative direction. I personally designed the guitar picks, setlist, stickers, and wristbands, while guiding the team on other deliverables. The final brand materials were showcased together in our group exhibition, reflecting a unified and dynamic visual identity.